GMA Network launches Kapuso Adopt-A-Bangka
Project,
partners with Bantayan Island Association
of Hotels, Resorts, Bars, and Restaurants Inc.
GMA
Regional TV and the Bantayan Island Association of Hotels, Resorts, Bars, and
Restaurants Inc. forged a partnership launching the Kapuso Adopt-A-Bangka
Project in a memorandum of agreement signing held last January 18 at the Henry
Hotel in Cebu City.
With
the onslaught of typhoon Yolanda that left parts of the Visayas in total
devastation, the Bantayan Island Association of Hotels, Resorts, Bars, and
Restaurants Inc. formed the Back-To-Sea Project, which aims to reconnect the
fishermen of Bantayan Island back to the sea. The abovementioned partnership
formalizes the role of GMA Regional TV, specifically GMA Cebu, as the Media and
Strategic Partner of the Bantayan Back-To-Sea Project.
The
Kapuso Adopt-A-Bangka Project is a media campaign that intends to help provide
long term livelihood opportunities to those affected by super typhoon Yolanda
in Northern Cebu by rehabilitating and rebuilding their bangka through
the help of various sponsors. For its first wave alone, the campaign plans to
give out 100 bangka, which will consequently aid 100 affected families.
During
the said signing, GMA Regional TV turned over a check amounting to Php 700,000
worth of proceeds from several donors to the Bantayan Back-To-Sea Project. The
campaign’s official blog site www.kapusoadoptabangkaproject.blogspot.com
was also launched that night. To date, a total of Php 1M combined donations and
pledges for the Kapuso Adopt-A-Bangka Project has been collected.
Photo shows (from left to right): Mr. Oliver
Victor Amoroso, Asst. VP and Head for Integrated Marketing Services Division of
GMA Regional TV; Mr. Allan Monreal, President of Bantayan Island Association of
Hotels, Resorts, Bars, and Restaurants Inc.; Ms. Marian Rivera, Ambassadress of
Kapuso Adopt-A-Bangka Campaign; and Ms. Ann Marie Tan, Station Manager of GMA
TV Central and Eastern Visayas (Cebu Station).
